If you have the desire to use the internet to generate an income, you’ll need a web site. If you want that site to help you bring in money, it needs to be very well written. Unless you’re good at copywriting already it’s best to hire someone who is experienced to create the text on your site. An effective copywriter can help you rake in far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, though, not every copywriter is the same as the next copywriter. Some of them are really gifted. Some, on the other hand, don’t have any but are trying their hand at copywriting since someone told them that online writing would be easy. Here is how you can know the difference.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn’t have a site, how can they say they can help you with the one you are putting up? Look closely at the copy used on this site as well. If it is full of typos and grammar errors this is a terrible sign.
How favorably do you respond while you are going over the copywriter’s own text? This is more involved than just noticing grammar mistakes. Does the website copy induce an emotional response as you go over it? Does it cause you to warm up to the copywriter? Does it make you want to keep reading and learn more about the copywriter? Does it make you raring to hire them immediately? Does the copy make you feel like you have to leave? Does website copy make you mad? These are all extremely vital responses and they demand your attention.
Inquire into the copywriter’s background a bit. Seek reviews on independent sites and online discussion boards. It is probable that the only reviews on the copywriter’s site are going to be good ones. You want to do a search for the writer’s name to see if there are any testimonials or reviews on websites that aren’t run by or able to be falsified by the writer him or herself. Closely examine these testimonials. You need to also request the writer to give you one or two references. Be sure that you follow up and really contact those references so that you can get an honest opinion from them.
Make sure you spend at least a little time going over samples provided by the writer. Ask for more samples than can be read on the writer’s web site. This is especially crucial if the copywriter claims he or she is an expert in a field. If the writing sounds like a revamped Wikipedia article, you should find someone else.
There are a number of different ways to find out if a copywriter is worth hiring. You must do some homework and discover more about the writer in terms of his or her integrity, reputation and personal character.